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Five Steps to Creating an Awesome Business-from “Who Are You?” to “I Love You!”
Five Steps to Creating an Awesome Business-from “Who Are You?” to “I Love You!” You gotta bring work, guts, persistence — and customers to create a business from scratch. You’ve already done that,...
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Dominate Your Market through Oversimplification
How can you carve out a permanent niche for yourself in the minds and hearts of your customers and prospects? You can dominate your market through the power of oversimplification. Give...
View ArticleA Simple Way to a Hiring Disaster
Andrew has mastered 15 different programming languages. He’s a “full stack” software engineer. He has contributed to some fairly high-profile open-source projects for years. And a couple of fairly...
View ArticleHow to Host Your Own Hiring Disaster
From surface appearances, Andrew was exactly what our company needed. We were thrilled when he agreed to our offer. We’d have gladly paid 50% more for the skill set he brought. Yet Andrew was gone...
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NWN: Week of 35 / 2018
News We Notice Things that made us go “Hmmm” The Feds Spent 5 Months Trying to Violate the Constitution Google – and a whole bunch of people who happened to be in the vicinity of some bank robberies –...
View ArticleYour Personality is Your Brand (Jack in the Box edition)
Transcript: If you own your own business, what does it cost you NOT to be the face of the business? Consider the company Jack in the Box. Back in the early 80s, the company decided that they needed an...
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The Trusted Voice: Part 1
How you can become… The most trusted voice in your market It’s high noon. As The World Turns is on TV. Walter reviews his stories. Lee watches a parade go by. John waves from his limousine. The date...
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The Trusted Voice: Part 2
(Part 2) How you can become… The most trusted voice in your market JFK’s killing stunned the country. Americans were shocked. And Walter Kronkite earned the country’s trust with the way he reported...
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No One Can Teach You Anything
Arman Chowdhury had a powerful insight about self-teaching on Twitter: Self teaching is one of the best teaching methods out there. It allows you to go in the process of gathering the theory &...
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What’s the Right Soundtrack for Lifting?
When I first started lifting, I didn’t know my own physical limits. So I started light. (One of Jim Wendler’s maxims is “”Start Light and Go Slow.” I trust Jim Wendler.) The amount of weight I was...
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The Trusted Voice: Part 3
(Part 3) The Kronkite Effect Time Builds Trust There is no substitute for time together. And that’s doubly true for persuasion. Walter Kronkite spoke with his audience for 2 ½ hours each week. All...
View ArticleArticulate Your Damn Thoughts
P.D. Mangan wrote this morning: “Historically, writing progressed from pictographs to letters, but is now going in reverse.” This is a trend I’ve been observing for almost 20 years, (coincident with...
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The Trusted Voice: Part 4
(Part 4) The Three P’s of Trust Building The more you listen to someone, the more you trust them. You can’t help it. It’s how we are wired. That’s one reason why we trusted Walter Kronkite: because we...
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The Trusted Voice: Part 5
(Part 5) Why Do People Like You? People trust people they admire. And people trust people who are like themselves. And if you are someone people admire and also think are relatable, then you are miles...
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Podcast Analytics How to InterpretPodcast Listener Numbers How many people listen to a podcast? Podcast hosts publish “listener numbers”, but those numbers can be a little “squishy.” To understand...
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